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Understanding KidsBooked Subscriptions

October 2026

Most of the apps and websites you use are free. So, why does KidsBooked require a paid subscription?

The answer is simple: you aren’t the product here. Our product is the best, most comprehensive, easiest to use platform for finding kid camps & activities in the Triangle: a one-stop-shop for all your camp planning needs.

When a digital product is free to use, in most cases the company is making money by tracking your data and selling your attention to advertisers. You’ve probably noticed that most traditional camp directories are not only less comprehensive than KidsBooked—they’re also riddled with ads. They are designed around the needs of companies who pay for ads, not the parents who use the service for free.

KidsBooked is a mission-driven company. We’re here to make life easier for parents. That’s why we’ve made the choice to always, always put families first. This means you get the services that are valuable to you—legitimately useful search results, timely personalized alerts, and collaborative planning tools—not just a bunch of ads that follow you around the internet every time you want to book a camp.

But the magic isn’t free. Constantly scouring the Triangle for all the camp offerings (so you don’t have to!) takes time and money. To sustain this service for as long as you need it, we’re asking you, our beloved users, to chip in and help us keep the lights on. Learn more about our subscription options and what you get when you subscribe.

We also know that keeping costs low is essential. Raising a child is expensive, and we know we can serve families best by helping them save more, not spend more. For this reason, we’re excited to partner with camps and other organizations to offset some of our costs, keep our subscription fees affordable, and help parents score great deals on camp. For example, exclusive discounts you can only find on KidsBooked benefit our subscribers, who’ll pay less for the camps they love, and also help camps reach more families through our platform.

Like any business, our model may change with the times. But you can rest assured that we’ll always, always, put families at the center. KidsBooked exists for YOU.

Have thoughts on our subscription model? Ideas for future features? We welcome your feedback at any time. Get in touch!